Engaging consumers
At Biedronka and Pingo Doce, we sell food products that are close to their best-before date at discount prices to encourage customers to buy them before they become waste. We are also committed to making it easier to manage the expiration dates of food products so that consumers can quickly understand both the best-before and use-by dates after opening.
Leftover roast chicken and suckling pig meat are incorporated into various products, such as pizzas, salads and sandwiches, and sold at the Pingo Doce takeaway counter. The sale of salmon heads at discounted prices at the Pingo Doce fish counters also helps prevent food waste. Larger fruit, such as melons, watermelons, cantaloupes, papayas and pineapples, are cut into halves, which allows a smaller quantity to be purchased.
In 2020, Pingo Doce launched the book Desperdício Zero à Mesa (Zero Waste at the Table), encouraging consumers to reuse leftovers and to improve how they store and conserve food and interpret expiration dates. The magazine Sabe Bem (Tastes Good), available at Pingo Doce stores, provides tips and recipes that are also shared on social media, such as Facebook and Instagram. Biedronka publishes quarterly magazine Czas Na… (Time For…), with 120 recipes per issue and an average print run of 200,000 copies. The recipes are also shared on social media, particularly on Facebook.