Our activity is closely linked to biodiversity and ecosystem services. Our expertise in fresh food, that is, selling meat, fish, fruit and vegetables, among other perishable products, has a direct impact on ecological systems, on which they also depend.
The operational strategies and policies we follow with various stakeholders reflect our continuous effort to map and mitigate these impacts.
With consumers and the general public, and in partnership with research centres and/or non-governmental organisations, we implement awareness campaigns and projects for the conservation of the ecosystems, habitats and species on which our activities depend and/or that are impacted by them.
In our operations, we contribute to the protection of wild fish, introduce products with a better environmental and social profile, and implement sustainable practices in the production of beef, milk and aquaculture.
We promote awareness and monitoring initiatives in partnership with suppliers. Some examples are the good agricultural practices among our fruit and vegetable suppliers that we have been promoting in Portugal since 2013 and the creation of the Sustainable Agriculture Handbook to help farmers calculate the sustainability index of their farms.
Learn about some of the initiatives we are members of.
In 2022, we invested more than 1.1 million euros in projects focused on restoring natural habitats, protecting biodiversity and raising environmental awareness in Portugal, Poland and Colombia.
Pingo Doce is the official sponsor of the Lisbon Oceanarium, supporting and contributing to the activities carried out by the Oceanarium since 2003.
Associação Natureza Portugal (ANP – Portuguese Nature Association) in association with the World Wildlife Fund (WWF)
Jerónimo Martins has supported this project since 2013, helping to get certification (FSC®) for 30,000 hectares of cork wood forest, including a High Conservation Value Area of 1,302 hectares.
Quercus
Jerónimo Martins has supported this initiative since 2014, which carries out awareness campaigns on the conservation of pollinators and biodiversity at schools. The SOS pollinators website was also launched. The project also distributes the Family Beekeeping Manual to local entities, farmers, beekeepers and technicians.
Liga para a Proteção da Natureza (LPN – Portuguese League for Nature Protection) – Portugal
Supported since 2011 by Pingo Doce, the ECOs-Locais project encourages active citizenship in the protection of the environment. In 2022, the initiatives focused on forest, soil and biodiversity related themes. Pingo Doce has also endorsed the cleaning of beaches and surrounding areas since 2018.
European Blue Flag Association (ABAE) – Portugal
Pingo Doce has supported ABAE since 2021 under the “Amar o Mar” programme, with the first 152 beach clean-ups carried out in 2022.
Sailors for the Sea Association – Portugal
Pingo Doce started supporting this association in 2022 under the “Amar o Mar” programme, which included the first underwater clean-ups with certified divers and awareness-raising activities on 10 national beaches.
Czysta Polska (Clean Poland) Association – Poland
Biedronka supports this association in two strands: the clean-up of the Tatra Mountains (ongoing since 2019), which saw over 400 kg of waste collected in 2022, and the clean-up of beaches along the Baltic coast, a partnership happening since 2021 and which, in 2022, resulted in the collection of 510 kg of waste.
Salamander – Polish Society for Nature Conservation
This project started in 2021, supported by Biedronka, and was implemented in cooperation with environmental organisations specialised in the protection of six endangered species: wolf, lynx, European bison, dolphin, Eurasian pygmy owl, and European hedgehog. The work to identify the habitats of the pygmy owl kicked off in 2022, so that they are protected by law, and experimental fishing gear that is safe for dolphins was purchased, in collaboration with the University of Gdansk.
Lisbon Zoo
Since 2022, the Group has been the proud sponsor of “Pingo”, one of the Cape Penguins at the Lisbon Zoo, covering all its expenses. Between 2015 and 2022, the same support was provided to the ring-tailed lemur.
Protecting Macaws (ProAves) and Bees (Fundabejaz)
Supported by Ara since 2019, the ProAves project protects five macaw species in the Tití Cabeciblanco nature reserve and holds awareness campaigns in Antioquia. Since 2021, Ara also supports Fundabejaz, which aims to protect and save bees and raise awareness of their importance in ecosystems. Sugar is also donated as a food source for rescued swarms.