Promoting literature and reading habits
Promoting children’s literature is one of the areas on which the Group focuses as a way to encourage family reading habits from an early age, helping to develop child literacy and contributing to more informed societies.
Every year, Pingo Doce and Biedronka organise children’s literature competitions that promote new authors and illustrators. The winners of the two stages of the competition – writing and illustration – are guaranteed publication of their work and that the book is sold exclusively in the banners’ stores. In both the Pingo Doce Children’s Literature Prize and the Biedronka Piorko Prize, each winner receives a cash prize of around 25,000 euros.
Since the prizes were created, more than 140,000 prize-winning books have been sold in Portugal and more than 465,000 in Poland. The Biedronka Children’s Literature Prize has been sponsored by the Children’s Ombudsman in Poland since the first edition in 2015.
Books are also sold at very affordable prices. Between 2005 and 2021, Pingo Doce launched more than 440 exclusive titles and helped more than 2 million books reach the hands of Portuguese families.
Pingo Doce has booths at the Lisbon and Porto Book Fairs in Portugal, where exclusive children’s books are sold and reading sessions, book presentations and autograph sessions are held for the general public and also for children supported by charities.